Today, more shoppers than ever are concerned about animal welfare and the environment. Animal agriculture which includes factory farming for what’s on animals’ backs—their feathers, fur, and skin—is responsible for nearly one-fifth of all man-made greenhouse-gas emissions, making it a leading cause of the climate catastrophe, and a reported 73% of Gen Z consider themselves animal rights activists.
There are fabulous new materials on the market if you know what to look for, from the most practical to the most fashionable. Young consumers particularly are eager to choose stylish, animal-free materials that have a much lighter impact on the planet and don’t support abusive industries. Luxurious vegan materials abound—from sumptuous vegan leather made from grape skins or mushrooms, to fabrics made from soybeans, to warm, allergen-free, vegan down made from wildflowers or recycled water bottles—and they are revolutionizing the fashion industry.
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