The road to the Final Four doesn’t just bring the biggest moments in college basketball — it delivers one of the most electric live music events of the year.
The NCAA and TNT Sports, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One, today announced a star-studded lineup for the 2026 NCAA March Madness Music Festival, a free three-day celebration of music, culture and college basketball set for April 3–5 at American Legion Mall in downtown Indianapolis.
Each year, the March Madness Music Festival transforms Final Four weekend into a city-wide celebration where the energy of the tournament meets the power of live music, creating unforgettable moments for fans under the lights just steps away from the biggest games in college basketball.
Fans can learn more about the festival schedule, performers and on-site activations at ncaa.com/marchmadness/
Music Meets March Madness
Fans everywhere can stream live performances from the festival Friday, Saturday, and Sunday on ncaa.com, bringing the soundtrack of Final Four weekend to audiences across the country.
For updates, fans can visit ncaa.com/marchmadness/musicfest, follow @mfinalfour on Instagram and X, or download the Men’s Final Four app presented by AT&T.
The March Madness Music Festival has become one of the most anticipated traditions of Final Four weekend, delivering iconic performances from some of the biggest names in music. Past performers include Chris Stapleton, Kendrick Lamar, Rihanna, Imagine Dragons, Katy Perry, Bruce Springsteen and the E Street Band, The Killers, Lady A, Lil Nas X, Dave Matthews Band, Kings of Leon and many more.
Event Schedule
Friday, April 3 – AT&T Block Party
Performances: 4:30 p.m. – 10 p.m. local time
Saturday, April 4 – Coca-Cola LIVE!
Performances: 3:30 p.m. – 10 p.m. local time
Sunday, April 5 – Capital One JamFest
Performances: 2 p.m. – 10 p.m. local time
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