Wingstop is launching a new offshoot business called THIGHSTOP that sells chicken thighs instead of wings.
There’s a nationwide wing shortage, and wholesale prices are three times what they were a year ago. But big meaty thighs are still abundant and half the price. So that’s why they’re doing it.
You can’t actually GO to a Thighstop restaurant. They’re running it as a virtual “ghost kitchen.” So you have to go to Thighstop.com, or order through DoorDash. Then Wingstop does the cooking. It’s more of a marketing thing than a real restaurant.
The menu is pretty simple, just thighs, boneless thighs, and all the same flavors Wingstop has.
The CEO of Wingstop admits it might be a hard sell at first, because thighs aren’t as popular as wings and breasts. But he thinks that can change, and says thighs “just don’t get the appreciation they deserve.”
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